Apparently, 87% of women are confused by skincare.
And the word “serum” is confounding enough to make even the most confident, put-together, grown woman break out into a light rash 😅
So are serums legit? Or are they just another “essential” product we’re all coerced into thinking we need in order to be youthful? And if they’re legit, which of the 87,346 serums should I buy?
Well here we go.
Serums are “power products.”
Simply put, serums are highly concentrated treatments that powerfully target different skin concerns, containing a mix of potent, active ingredients.they contain high concentrations of active ingredients in smaller molecules that are able to penetrate the skin and go to work at a deeper level where they can create change. serums target specific conditions on a cellular level, making them a treatment step. Serums are smaller molecules which are able to penetrate deeper, making them the ‘worker’ ingredient in your skincare regime. serums are about efficacy. serums are meant to protect your skin from environmental damage using ingredients like Vitamin C, antioxidants, and peptides.
Top 3 Serum Recommendations
1. Environs HA Hydrating Serum- a big drink of water for the skin. It uses hyaluronic acid, which is known to hold 1000x its weight in water, and it works for every skin type. Make sure to apply to damp skin (either damp from toner or while your skin is still damp from cleansing). Hyaluronic acid needs water(or toner) to get into the skin properly, even a spritz of Jane Iredale Sprays will help it to penetrate. Use every night before your moisturiser and allow to dry before applying your moisturiser.
2. Caudalie’s Vinoperfect serum -
Both effective and natural, this anti pigmentation serum contains our patented Viniferine that is 62 times more effective than Vitamin C at boosting radiance and evening the complexion.
Suitable for all skin types, it works to reduce the appearance of dark spots, including pregnancy mask, acne marks, sun pigmentation and age-related dark spots, and prevents them from reappearing. Use every morning and night before your moisturiser.
This intense hydrator relieves the appearance of signs of aging as you benefit from its super antioxidant benefits.
1- Skin tone appears lighter and more even
2- Skin surface is rehydrated and soft
3- Skin appears firmer and tighter
4- Sensitive and problems areas are improved
5- Skin appears revitalized and protected against free radicals.
6- Skin appears more youthful
Apply a thin layer over the entire face, before moisturizer. Use in your morning and evening routine
How and when
knowing how and when to apply a serum can feel perplexing, especially when most of us can barely remember to remove makeup or put on sunscreen.
But, it’s actually pretty simple; serums go after cleansing and toning/spritzing, and before moisturizer & SPF.
apply 1-2 pumps either into your products or you can apply allow to dry and then apply your moisturiser.
I know. That was still a lot of information. But here’s what I recommend; pick ONE that you think your skin needs the most, ONE serum to try. Start there. See how it goes. If you’ve no idea where to start send me a email or dm or fill out our online consultation and I will guide you!
If you become a serum addict, then by all means, please come back for more. I’ll be here.
Stephanie 💋